Social entrepreneurs pursue their social missions through enterprising organizations in very creative and innovative ways to gain a winning edge and to achieve their most challenging triple bottom lines.  Traditional business enterprises usually focus on only one bottom line - their profits - although society may impose certain social and environmental compliances upon them. Social enterprises strive to attain a good balance in the pursuit of their bottom lines: The PESO bottom line, the PEOPLE bottom line, and the PLANET bottom line. These translate into enterprise viability, social impact, and environmental conscientiousness.