Social Marketing Research

Material No.
123
Call No.
M.1.15.0-2012-1
Title
Social Marketing Research
Author
Dr. Ned Roberto
Management Function
Marketing
Management Sub-function
External Assessment
Type of Material
Book
Industry or Sector
Multi-Industry
Supplements
N/A
Issue Focus
Copyright By
Eduardo L .Roberto/ LifeCycle Press
Copyright Year
2012
Published By
LifeCycle Press
Published in
Philippines
Year of Setting
2012
Country of Setting
Philippines
Additional Topics
N/A
Source (Course)
N/A
Body Length
244 pages
Annex/es Length
N/A

Abstract

Social Marketing Research

Managing social Marketing research is about knowing what research projects to manage and how to do quick-but-clean, cost-effective and actionable research. This refers to all research projects required and appropriate for solving different social marketing problems as well as those that support the different social marketing decisions.  So it is not just a matter of doing research but, more importantly suitable and correct research.

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