Entitled, "Enhancing Customer Service for Coop Front Line Staff" the module explores all factors involved in customer service with particular focus on coop front line staff. Recognizing that the front line staff is who initially delivers the service to the coop clientele they are given various materials in order to be able to effectively carry out public relation skills. The material tackles both introspective and external facets. For the introspective part, the material provides guidelines to the front line staff in better understanding themselves in areas like understanding their customer service style, how they treat others, and projection of their own professional imagery. For the external, they are given guidelines such as how to practice effective and active listening, handling of customers, and phone etiquette. This is wrapped up together with the help of a culminating material combining both concepts as well as an evaluation material to help front line staff assess their progress in the training.