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Women-led enterprises sell P36 Million during Pandemic

Posted February 08, 2021

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Digital channels of doing business has proven to be a boon to women-led enterprises in the Connecting Women to the Digital Economy project under the Women’s Global Development & Prosperity Initiative (WGDP) Initiative of the United States Agency for International Development (USAID).

USAID’s E-PESO Chief Mamerto Tangonan reported at a virtual meeting on February 2 that since the project began in July 2020, 505 women entrepreneurs have been invited to train in developing their skills in building an online store.   The project covered all sixteen regions of the Philippines.

406 women attended the training, and by yearend 348 women had online stores in Lazada, Shopee, and Facebook.  So far, 227 of them had made combined online sales amounting to Php 36 Million in just six months!

Also amazing is that 44% of them transact using e-payments.  NATCCO Network offers KAYA Payment Platform to enable co-op members to transact cashless and thru a special co-op account.

The virtual meeting was attended by NATCCO Chief Executive Officer Sylvia Paraguya, Dept. of Trade & Industry Secretary Ramon Lopez, USAID Chief of Economic Development Jeff Goebel, together with officials of shopping sites Lazada, Shopee and Facebook.

Secretary Lopez said: “The virtual signing of the partnership last July 1 was timely because it rebuilds communities affected by the pandemic.”

Goebel cited one woman entrepreneur whose business sold P45,000 a month mainly to tourists.  When the pandemic began, her sales went down to zero.  But under the Project, her business not only recovered but actually grew bigger because now, through digital marketing, she has customers nationwide.  Sales last month reached P110,000!

He added: “With this program, we were able to transform challenges to opportunities and accelerated women MSMEs.  I want to recognize our partners DTI & NATCCO in the project.  Today, we turn over to the DTI and NATCCO the digital training and learning manuals.”

The Team produced Manuals that included using social media, digital transactions, basic product photography, making a good logo, and more.

Paraguya, speaking from Bukidnon, said: “We thank the DTI, USAID, Shopee, Lazada and Facebook.  The project is like a jackpot to cooperatives (many of whose members are women).  Now we have tools to train women entrepreneurs .  We are lucky to have e-commerce partners Shopee, Lazada and FaceBook Philippines.  DTI is the mother agency of cooperatives. We thank the E-Peso for opening a window for us.  What more can we ask, given these resources!”

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