• Grow Your Co-op Members’ Business

    Leni San Roque, Chief Executive of the Association of Asian Confederation of Credit Unions (ACCU), tells participants at the recent Co-op Leaders’ Congress in Iloilo City how and why co-ops should upgrade and make an impact in the communities, in Read More
  • Use Tech or Be Left Out

    We must know what is going on outside our co-ops. While we are optimistic about the digitalization of the economy, the fast pace of technological advancement must still undergo government regulation.  Mertz Tangonan shows us a bird’s eye view of Read More
  • COOP-NATCCO Wins One Seat In Congress

    COOP-NATCCO Partylist has announced that it has won one seat in Congress in the May 13 elections.   In a very impressive display of solidarity, cooperative members, leaders, staff, management and stakeholders voted COOP-NATCCO Partylist (CNPL) in the May 2019 Read More
  • Great Potential for Co-ops in e-Payments

    Jing Gusto, consultant of World Council of Credit Unions, presented before the NATCCO Coop Leaders’ Congress in Iloilo City last April the results of a study that shows the readiness of co-ops and their members for e-payments.     I think Read More
  • Help your Members be Entrepreneurs thru e-commerce

    Do your co-op members have products that need marketing?  Your co-op could be the best aggregator.  Online shopping platform Lazada's Petrus Carbonel shows how your co-op can facilitate entrepreneurship among your members.   In the digital economy, co-ops will have Read More
  • Positioning Co-ops in a Digital Economy

    Trade & Industry Undersecretary  for Competitiveness & Innovation Rafaelita Aldaba shared with the NATCCO Leaders’ Congress that it is important for co-ops  to understand how you can position cooperatives in the new digital economy, take advantage of the opportunities and Read More
  • Co-ops Must Invest in the Youth

      15-year-old co-op leader, Alessandra Daquila or Barbaza Multi-Purpose Cooperative in Antique Province spoke before 800 delegates on the opening day of the 17th Co-op Leaders Congress in Iloilo City, and gave them her mind on what co-ops should do Read More
  • Co-ops ready for Digital Economy

    ILOILO CITY – Co-ops must, can, and will definitely go Digital!   More than 700 leaders from 189 cooperatives converged last April 26-28 at the Grand Xing Imperial Hotel for the 17TH Co-op Leaders’ Congress and 42nd General Assembly.  They Read More
  • Power Speakers to Inspire and Impart at Leaders’ Congress

    A power list of speakers await delegates to the 17th NATCCO Co-op Leaders’ Congress in Iloilo City on April 26-28.  Their topics are in line with the theme for the event: “4.0 Positioning Cooperatives in a Digital Economy.”  The topics Read More
  • Supreme Court Ups Small Claims from 300k to 400k Starting April

    The Supreme Court increased the limit of small claims cases filed before the Metropolitan Trial Courts from P300,000.00 to P400,000.00, beginning  April 1, 2019.     Upon the recommendation of the Office of the Court Administrator to Associate Justice Diosdado M. Read More
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Help your Members be Entrepreneurs thru e-commerce

Do your co-op members have products that need marketing?  Your co-op could be the best aggregator.  Online shopping platform Lazada's Petrus Carbonel shows how your co-op can facilitate entrepreneurship among your members.
 
In the digital economy, co-ops will have to get rid of the reluctance or wait-and-see attitude towards e-commerce.
 
Why?  Because digitalization opens business opportunities for their members.
 
I really believe that if we go online, that will be a big step for us as a nation.  I hope I am able to inspire some of you to go online and be successful, because your success is ours as well.
 
There are about 800 people here. . . how many of you have products to sell . . .  your members’ products?  So it appears everyone can offer something online whether products or services.
 
What is e-commerce?  How do we go into business in a country that is not fully online? As it is now,  e-commerce in the Philippines is only 1 to 2%.  Very low.  Bill Gates once said “if your business is out of the internet, then your business will be out of business.”
 
Lazada 5 years ago, we were just $200 million a year.  Now we are $1.5 Billion – a seven-fold growth. And that market will grow even more.  Why are we bullish on the Philippine market?  Online market is a good space and there is high growth potential.  
 
E-commerce is characteristically: 1) High Growth Potential, 2) Low barrier to entry; and 3) Risk is managed.  Anyone can go online as long as you have a phone, internet and a computer, you can sell.
 
63 million Filipinos are on Facebook monthly.   There are 10 million e-commerce buyers.  And this is only 1.5%!  So there really is great potential.
In developed markets like Korea and China, the e-commerce market is around 20%.  The US is 13 to 15%.
 
Potential is so big because “I want to be able to buy anything I want NOW.”  That is the promise of e-commerce.
 
What do you need to think about to go into e-commerce?  First, Know your customers. Two, Have a brand so they can get to know you! And number 3, use the right platform.  
 
KNOW YOUR CUSTOMERS
 
If you understand your buyers, know the trends and get their demographics.  Who are they?  What are they buying online?  What are they doing?  There we can see what we can sell.
 
77% urban Filipinos are internet users.  
 
80% of urban Filipinos access the internet.  That is 20.1 million Filipinos.  If you could sell P1 per month to them, think how much is your potential? In one year that is P245 million!
 
Filipinos are buying.  Be excited because a lot of the things that you are selling.
 
Even if you just sell to half of them, that’s not bad!
 
What are people buying online?  In the past 6 months, there were 3 categories that people have been buying: baby products, gadgets and electronics, 5.2 million are buying shoes and apparel.  
 
Beauty products 4.7 million people last year.  Food delivery 4.6 million people who bought in 6 months.  On the average people will buy 2 or 3 of the categories.  And the more people get used to this, the more they will buy.  
 
Growth is exponential as we have seen – seven times compared to 5 years ago.
 
BUILD YOUR BRAND!
 
Building your online presence . . . you have to be seen there.  It is not different from having signage in your store or distributing flyers.  But you have to have online presence.  Build relationships.  As Filipinos, we like the suki system.
 
Your brand online – you must take care of it because people will have familiarity and expectations.  You must be consistent and clear. 
 
USE THE RIGHT PLATFORM
 
Using the right platform, you can put up a website and sell online but there is a lot of logistics.  With Lazada, there is already an existing infrastructure and platform already proven reliable.
 
You must see to it that your platform is 1) Easy to use, 2) affordable, 3)  functional, and 4) you need to have support otherwise you cannot upscale your business.  In Lazada, people just need to sign up and they can purchase.
 
You can register online and your hand will be held by a special team in Lazada to guide you thru the process.
Then you can give details, put your products online, and sell.
 
We have many stories of individuals who could not get a job, decided to sell online, and their business grew.  They just took a picture of the product, and sell it online.  We have one lady who sold overrun shirts by uploading the photos, and now they are selling P5 Million a month.  And she isn’t even the one producing these goods!  
 
What more for you whose members can and do manufacture products like soap, fashion accessories, agricultural products, and more.
 
Hopefully, you co-op leaders can produce this kind of entrepreneurs from among your members.  It is really possible.
 
Lazada makes dreams come true!  
 
Petrus Carbonel is Head of Business Development of Lazada, the largest e-commerce platform in Southeast Asia. Mr. Carbonell graduated cum laude from University of the Philippines with a BS Business Administration and Accountancy degree. He spent two years with Nestle Philippines as Key Accounts Manager, before joining Jen1ne as its Sales Manager.  In 2014, he became the country manager of Esco, a biotechnology firm. In 2016, Petrus became Rustan’s Supercenters Assistant Vice President for Analytics and Insight/Business Support and Solution Group.
 

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