• Millennials Own Stage at Co-op Leaders Congress

    CAGAYAN DE ORO CITY – In Filipino culture, young people are told to listen to their elders.  But at the recent 16th Co-op Leaders Congress held at the Limketkai Luxe Hotel, it was the other way around.     Millennials comprised most Read More
  • 3rd Tagum Youth Camp Fosters Bonds & Learning

    TAGUM CITY -- Seventy-eight teen-aged strangers turned friends as they participated in Tagum Coop’s Youth Laboratory 3rd Summer Youth Camp last May 4-5, 2018 at the Energy Park. The two-day-one-night camp had the theme “Bring the Change! Be the Youth Leader Read More
  • GA Pushes Integration, Technology, Youth, Enterprise

    CAGAYAN DE ORO – The NATCCO Network ended the 41st General Assembly and Leaders’ Congress on a high note, as the leadership of one of the largest co-op federations in the country pushed for integration, the use of technology to improve Read More
  • Guideco Becomes Town Center thru Pinoy Coop ATM

    Guimbal, ILOILO -- This quaint town is a coastal fourth class municipality of 33,820 people.    Its 9 kilometers of scenic shoreline has attracted tourists, an industry that supplements its citizens’ agricultural livelihood.   In April 1993, the Southern Iloilo Development Read More
  • St. Vincent Ferrer Parish MPC Wins Bagwis Award

    ODIONGAN, Romblon –  NATCCO Network member St. Vincent Ferrer Parish Multi-Purpose Cooperative recently received the Bronze DTI-Bagwis Award for the excellent operation of its retail stores.   The Department of Trade and Industry, through the award, “gives due recognition to Read More
  • Co-op Opens Gas Station in Tagbilaran City

    TAGBILARAN CITY -- The Bohol Community Multi-Purpose Cooperative which has 1,000 members inaugurated on February 27 its own gasoline station.  Jannete Romero and Melchor Daniel, BCMPC’s Manager and Chairman, respectively, led the opening of the cooperative’s Phoenix Gasoline Station, the first Read More
  • Ang Hindi Nauulingan

    May kasabihan na: “Walang humahawak ng palayok na hindi naulingan.”  Dumating ang panahon na ginamit ito patungkol sa mga taong may kinalaman sa mga usaping salapi.  Tanggap ng marami na kapag pera ang pinag-uusapan, halos lahat na lang ata ay Read More
  • CDA Issues Order For Nutriwealth to Cease & Desist

    QUEZON CITY -- The Cooperative Development Authority (CDA) has ordered Nutriwealth Multi-Purpose Cooperative (NWMPC) to 1) stop accepting deposits from members and non-members, 2) return all deposits to the depositors, and 3) stop establishing and operating satellite offices without the prior Read More
  • Kaya Payment Platform used in e-cooptrade.coop

    MALATE, MANILA -- Kaya Payment Platform is now one of the payment modes for purchases done at the website e-cooptrade.coop.  The signing of the Memorandum of Understanding by three co-op federations was one of the highlights of the ASEAN Cooperative Business Read More
  • ASEAN co-op federations to redeem agri

    MALATE, MANILA – Cooperatives all over the ASEAN region have agreed to work together to gain control of the agriculture industry.   As Amir Islam an observer from Bangladesh said: “Landless workers simply provide labor to landlords and land-owning farmers are Read More
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ICA Asks Pinoy Co-ops to Display Marque

PASIG CITY –The International Cooperative Alliance (ICA) launched the “2020 Vision”, aiming to make co-ops will be 1) the acknowledged leader in economic, social and environmental sustainability, 2) the business model preferred by people, and 3) the fastest-growing form of enterprise.
 
One of the Strategies to attain these goals, was to “Build the co-operative message and secure the co-operative identity.”
ICA President from 2009-2015 Dame Pauleen Green emphasized the uniqueness of co-ops when she said: “Co-operatives have a powerful identity. An identity built on seven unique principles that no corporate social responsibility department in private businesses can replicate!”  
 
But just three years before the deadline, the ICA is not at all pleased with the rate that the goals are being achieved.
At the NATCCO General Assembly and Leaders’ Congress on May 27, ICA Director for Asia-Pacific Balasubramanian Iyer told the more than 600 co-op leaders of the NATCCO Network: “We have the history, the numbers and the clout. Yet, why doesn’t the world know what we are doing?”
 
He therefore urged co-op leaders to use the Cooperative Marque of the ICA to establish the cooperative enterprise as a brand.
 
“Many co-ops (all over the world) are using it on their products.  But only 55 co-ops in the Philippines have registered on ICA’s  website www.identy.coop to use the logo!” he lamented.
 
He stressed that co-ops must place it on their products, signages, letterheads, publications, publicity materials, videos, website and social media accounts, much like other big businesses have done and established their identity as their logos have become recognizable icons.
 
The co-op Marque is regulated by the ICA, and co-ops must first register in www.identity.coop. The terms or guidelines for using the marque are also in the website. 
 
The use of the co-op marque has surfaced in recent “Integration Meetings” by co-op leaders.  See related article.
 

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